Let’s face it- social media was actually fun before you started your own business, right?
Now that having an online presence is a complete necessity when it comes to your business, brand or blog (or all three!)- it can be a little overwhelming to keep up with.
Enter: A Social Media Manager to come in and take some of the stress and overwhelm off of your hands. Score!
First, let’s start with what a SMM actually is. That’s important, right??
A social media manager is someone who’s main focus and expertise is on the various social media platforms. They have experience, knowledge and skills in handling businesses’ social media accounts in order to broaden their client’s online reach, boost engagement, manage customer relations and ultimately- drive more traffic and sales for you!
Handing over parts of your business can be scary AF, right? But think about all that time you are losing by being so active on your social media accounts. Or, if you aren’t that active because you just don’t have the time-think about all that potential to connect with your audience that you’re losing out on.
So what part of social media can you hand over to your VA or social media manager?
Here are the top 5 tasks to outsource when it comes to your online platforms:
This is perhaps the most important task that a social media manager handles for their clients. And it is crucial in order to make your brand stand above your competitors and to kick some serious ass when it comes to customer service. Why? Because your customers are online NOW, and they appreciate when a brand can answer their questions, reply to their comments and address their concerns in real time through social media. A social media manager can check your Facebook, Instagram, Twitter, etc throughout the day to ensure that your customers are being engaged with, paid attention to and made to feel heard. If you’re not focusing on social media engagement right now- you’re losing money and customer. GET ON IT(or hire someone who will!)
This article has a ton of great examples of how brands use SMM to sky rocket their customer relations!
Create Images to go along with your text posts
SMM know more than anyone how important visuals are in marketing (especially so if your target market is women, teenagers or millennials!)
Outsourcing image creation to a SMM is the perfect way to ensure you aren’t spending your valuable time creating on-brand images to help boost your internet rep. Leave this to your social media manager and watch your engagement climb!
I know- understanding and utilizing SEO is the pits. I hear ya. It’s another reason why this task is perfect for outsourcing. SEO doesn’t stop at your website or blog posts. In fact- the more social media platforms progress- the more they start acting as search engines for the consumers. This is why it is absolutely essential to create SEO posts and content within your social media platforms!
Profile Setup can be a bitch
Am I right? This is especially important for new business owners, bloggers, and brick & mortar businesses looking to gain entrance into the online world. Setting up new profiles and accounts, linking them to your website and blog, optimizing your profiles and creating the foundation to a successful social media presence is a lot of work. Your social media manager can take the weight of this off of your shoulders and do the heavy lifting for you.
Create and publish content
Whether you want to be in charge of content, or whether you want nothing to do with it, this is a fantastic task to outsource. A SMM can work with your vision, goals and branding to make sure that your social media presence is consistent full of valuable content for your followers. Without consistent posting, there’s no reason to bother with a social media presence, is there?
So there it is. It can be scary to hand over some of the responsibility of your business onto someone else, but once you do- you won’t look back!
If you have yet to outsource in your business (solopreneuers- I am looking at you!) then comment below on your reason behind what’s keeping you from delegating tasks.