Instagram is one of the best social media platforms for a businesses to be on, whether you have an online shop, a blog, a restaurant- anything and everything can benefit from a successful Instagram presence. Starting off on Instagram (or just taking steps to increase your audience and boost your presence) can be a daunting task for anyone- but let’s take things slow and break it down step by step for you. In this post, we will be focusing on your PROFILE and how you can make it WORK for you!
1. Profile pic. First impressions are everything, and this is certainly the case for Instagram as well. Instagram is a visual platform, which means people are there to see images, and your profile picture is a huge ingredient in the recipe of Instagram success! Studies show that people prefer profile pictures of an actual person, with their face visible and clear from the waist up. Companies that are large (think Coke or Nike) should display their logos instead of a person, obviously, because that is the image the customers will recognize their brand by- but we aren’t Coke or Nike, so let’s stick with a picture of your smiling face instead. An exception to this rule is if you are a shop, restaurant, etc. in which case- you should use your logo or a picture of your brand identity to be more recognizable. Bloggers, YouTubers. Entrepreneurs, etc- work those angles and smile wide for that profile pic!
Key tips for a stellar profile picture that your audience will respond well with are as follows:
*Smile wide! Make sure it’s a genuine smile, open mouthed and squint eyes and all. People want a genuine smile that doesn’t look forced or fake. People respond much better to open mouthed smiled (Show your pearly whites) much better than close-lipped grins.
Do NOT post a photo just for the sake of posting. If you do not have a high quality picture or image, then it is best to wait to post one until you do. Keep in mind, if you don’t have a quality post- don’t post anything!
2) is that it opens the door for communication and engagement with your followers. Somewhere in your description you should have a call to action. Or in other words, a simple request of your followers that encourage some form of participation from them. This could be asking a question relating to your post (Example, you post something about your upcoming weekend plans, and then ask your audience what they have planned of the weekend). Another way to promote engagement from your caption is to give them something to do- so for instance you post a new photo on Instagram advertising the new blog post you just published- tell them to click on your link in your bio to read your post! (Obviously- change your link so that it takes them directly to said post, in order to avoid your followers having to take multiple steps in order to do so themselves, you’ll find that your followers will follow through on your call to action a lot less frequently if there’s much effort involved on their part)