Hey there, welcome back to my mini Instagram series!
This is post numero 2, so if you haven’t read my favorite tips on how to optimize your Instagram profile in order to attract more followers, read this first!
For this second installment about how to quickly (and ORGANICALLY) grow your Instagram followers, I’d like to touch on my favorite ways to find followers. There’s a little misunderstanding when it comes to gaining followers, in that I think many people starting out (or perhaps have been on Instagram for a while now but just didn’t realize) that you can’t just create an Instagram account, have a dazzling account profile, complete with beautiful photos, a kick-ass bio and a killer profile pic and expect people to find you. You absolutely have to put in the work in order to start seeing the numbers of followers you have sky rocket! There’s no time for laziness here, people!
Let’s get right into it, shall we?
#1: Hashtags, hashtags, hashtags!
Okay, so we all know about hashtags and we all use them, right? But are you using hashtags to their full potential, or are you just slapping a few hashtags at the end of your caption for good measure?
If you’re doing the latter, stop it right now young lady (or man!)
Hashtags are a HUGE tool that you absolutely need to utilize correctly in order to see your follower count rise continuously. Instagram allows users to use up to 30 hashtags per post, and you should be using every. single. one. I could write a whole blog post about hashtags, but I will try and narrow it down to some key points that I find gain the most organic follows.
My best tips for hashtags are as follows:
- Use all 30.
I know that I just said this, but let me get this ingrained into your mind- USE ALL 30 HASHTAGS THAT ARE ALLOTTED. The more you use, the broader your outreach is! You have more opportunity for your post to reach someone’s eyeballs, which means they could love your post, which means they then click on your profile. And sense you followed my previous tips on how to create a stellar Instagram profile, they are gonna love what they see and hit that “follow” button.
- Use hashtags relevant to your niche.
There are literally MILLIONS of hashtags out there, so you’ll be able to find ones that relate to your niche pretty easily. Be careful though, and stay away from hashtags that have millions of posts under them. While that might seem like a no brainer (the more popular the hashtag, the more audience you’ll reach)- it’s actually putting you at a disadvantage. Stay away from overused or spammy hashtags like #love, #weekend, #follow, etc. The best hashtags to use are the ones who have less than a million posts, because it actually will allow your posts to stand out amongst the crowd much easier, plus it allows your posts to easily be searched by others in your niche who are looking for similar content.
- Create your own hashtag!
This is perfect as it allows you to create a community within your brand. Your posts are easily found and searchable, plus other can use your hashtag- which helps to promote your posts AND your brand! Win- win! In fact, encourage your follows to use your hashtag by featuring some of their posts (with their permission of course) on your own account when they do so!
- Use influencers common hashtags to your advantage!
Another great way to use hashtags is to search the hashtags used by other influencers in your niche. Click on a hashtag that they use and you automatically have Instagram users who are interested in what you are doing! Like their posts, comment on them and maybe even follow them and watch your numbers rise as they start doing the same for you!
#2: Use Influencers in Your Niche to Get Followers
Touching off base from my last tip about using the hashtags that popular accounts in your niche use frequently in order to optimize your own hashtags- you can use these influencers again to your advantage by looking through their followers.
Everyday, go ahead and go through the followers of the big names in your niche and like, comment, follow the users who follow them! This is a great way to get on the radar of people who are interested in what you do. You’ll find that if your content is relevant to them and their interests (which they will be if they are following influencers in your niche already!)- you’ll start gaining followers straight from these great profiles!
#3: Use Quote Posts
These types of posts get the most engagement by far- but make sure you use them in the right way!
People love a good inspirational quote. They just make us feel good and can be so relatable! But if you are a brand looking to boost your following- make sure you are using quotes that fit your niche, your brand and that your target audience can relate to.
Quote posts are easily the most shared, commented and liked posts across almost all social media platforms, so throwing a few in your mix is an excellent idea. Just don’t go overboard (unless your account is centered around motivation or you have an account soley for these types of images).
Also- it’s best if you use your own images whenever possible so as to avoid legal issues with using someone’s content without the proper permissions. My favorite way to create my own images is with Canva. ( www.canva.com) It’s Free and super user friendly. Plus, they provide templates as well as pre-sized images for whatever platform you’re creating for! (Instagram, Twitter, Facebook, Pinterest- they all have specific optimal sizes and Canva already did that work for you)
Alright ladies and gents- those were my top 3 tips for growing your following organically (read: not spammy or buying your followers!)
Next up, for my third and final post in this Instagram series- I will be discussing my FAVORITE part of Instagram and the best way to not only organically gain a ton of followers, but to create an COMMUNITY for your brand.
Can’t wait, see you soon!